20.9.11

MadMen Opening Credits

En la web de Art of The Title subieron ayer un nuevo artículo, una entrevista con los creadores de la secuencia de créditos iniciales de Mad Men, Steve Fuller y Mark Gardner.

Como dicen, ésta es un "must read", muy interesante el proceso de ideación y creación, qué sucede cuando te atrancas con un proyecto, por qué siempre es mejor dos mentes creativas que una.

Cito aquí una de las partes que más me gustó de la entrevista:
We played the sequence and there was a bit of silence and then came a comment from the network conference room far, far away saying, “I don’t know Matthew, this whole thing is kinda off—it’s weird. It reminds me of the opening to The Twilight Zone.” It was priceless! One of those instances where things become totally clear—to us, this comment, though negative, was actually a positive. The title sequence had created a tone that was unique, enigmatic and maybe a touch peculiar. To someone else, it was just weird and creepy—something that made them uncomfortable. Needless to say, we moved forward.
;)

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